| This case introduced situation of Chinese pesticide industry and introduced influence of pesticide to environment. In China, pesticide is one of the most important agriculture industries. This industry is typical seasonal, greater part of product is seasonally manufactured and seasonally distributed. Presently, wastage of pesticide in china is over 150 million tons. Estimated in term of this scale, there are 45 million tons of bio-pesticide to be needed in 2005, and 75 million tons in 2015. But now output of bio-pesticide per year is less than 8000 tons. Potential growth of bio-pesticide is evident. In china, bio-pesticide will grow promptly in R&D, manufacturing and marketing. Relevant environmental policy of government also favors the development of bio-pesticide. Though the benefit of bio-pesticide is widely recognized, it remains to be limited not only because of its product form but also because of its performance being used.This case described how is mingxin bio-pesticide limited company came into existence and described the strategic idea of the company. Based on the support of local government and huge marketing trend, the company made strategic decision to expand speedily and to be a leader in industry as soon as it comes into existence. Guided by the corporation strategy, this company took series of action on research, manufacture, marketing etc. Through setting up factories, stock jointing and stock purchasing, the company could produce on a large scale and the yield arrived at utmost in short times. And the company set up marketing network all over the country which terminal reached villages and towns. As a result of limited resource and defect of management congruity, the company faced difficulty after three years. Lots of products were sent back by dealers since they were not able to be trader off. The fund was hardly to be turned over, staff flew away badly. For problems to be solved, the company reduced large numbers of staff trimmer, and replaced general manager.
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