Research On Development Strategy Of Chengdu Oils & Grains Industrial Ltd

With China's entry to WTO .facing the more complication national and international environment,competitive and condition and regulation environment have taken place great changes.Facing such rigorous challenges,we had to turn over these problems how to adjust to itself to suit environment and cultivate itself unique capability of core ,in order to win competitive superiority .The thesis base on article of contemporary the viewpoint of enterprise 's strategy management theory,taking Chen Du Oils&Grains Industrial Ltd. as background,applying basic theory and elementary knowledge of economics.administration .managerial economics, human resources management supervision, market sales , financial regulation and so on Scientific discipline. The thesis analyzing thoroughly the trade position this enterprise ranked, the organization framework, staff diathesis, installation and technical resource, product quality and market circumstances, economic state, competitive superiority and inferiority, opportunity and threaten, position as well as the confronted external environment, proceeding from the viewpoin of enterprise's strategy mangement theory,the thesis according to aforementioned base puts forward the development strategy conceivement of the said company in the following five years.The whole thesis takes enterprise's strategy management theory into consideration as well as the practice .it strives to combine theory with practice.When providing and untilizing contemporary enterprise's strategy management theory and the theory or knowledge related, the thesis not only pay special attention to the humanly supervision and brand management but also stress on innovation of business operation concept and innovation of management mode It decicate to search for a continuous development way for the state-owned medium-sized enter prises such as Chen Du Oils&Grains Industrial Ltd.