The Development Trend Of China Supermarket And Countermeasure--Community Supermarket Direction

This text has studied the living environment of China supermarket and competitive environment, Through putting forward some suggestions to the developing of the domestic community supermarket according to the development trend of the foreign retailing business, And has put forward the relevant countermeasure to the existing problem at present in the community supermarket.First of all , the text has studied the supermarket at developing stage , from the elementary form -self-service store of the supermarket to the basic form- food supermarket of the supermarket, And then reach the advanced form- large-scale comprehensive supermarket (supercenter). The text have made the clear definition to the retailing format in the present retailing business of China in many aspects, such as structure of the goods, site selection, trading area, service function ,etc., Current situation that the confine of retailing format of our country is being obscured has come all the time to change. According to residents income over the years ,the total volume of retailing sales of the social consumer goods, resident's consumption structure. The text have analyzed the development condition of our country and studied the impact to the circulation industry of our country by virtue of development of the supermarket.Secondly, the text has adopted Potter's model competition and analyses and has carried on overall research to a kind of supermarket of our country - the community supermarket, First analyses domestic- investment enterprise, supermarket of foreign capitals ,carry on comparative analysis among them, The occupation rate of market of retailing format has been counted ; For the further explanation question ,this text took Shenyang as an example and carried on the market survey and calculated out the customer satisfaction index through the sample, Then compared three kinds of supermarket and found out the deficiency of the existence of the community supermarket.Finally, predict to the development in the future of community supermarket ,this text is through the following conclusions must happen in the study on Chinese community supermarket: (1)It should be the developing direction in the future of community supermarket that the standard chain of community fresh food supermarket and strengthened food supermarket, With the urban constructing ,it will replace the market of farm produce in the large- and-middle-scale city gradually, Become backing of municipal staple food supply project . (2) Community supermarket should strengthen guests collection "freshly" ,but also should strengthen "comprehensive community service" collect serving further at the same time. Community supermarket introduce "comprehensive shop" concept , through forming a complete set and eat supply ,family bill act on one's behalf ,monthly ticket act on one's behalf convenient measure rapidly, and become doing shopping and service center. ( 3)Give play to the characteristic of the community supermarket, avoid the competitions from the large-scale comprehensive supermarket and convenience store through the market orientation of the difference. The community supermarket should carry on the expansion on the scale in the future, will strengthen and supply chain construction, Train combining talents.