Optimization, Based On Supply Chain Management Of Hangzhou Green Leaves Supermarket Operators

Quickly increasing with Chinese economy and general improvement in Chinese people's life conditions, people more and more pay attention to themselves' health. And now the competition of market economy is more and more serious. All this factors require new forms to replace the traditional agriculture fairs.It has dirty environment, unprotect quality of goods ,many middleman and low productive efficiency about traditional agriculture fairs. So people hope a new form to replace traditional agriculture fairs. Comparing with agriculture fairs, Agriculture goods supermarket owns many strongpoint. It has clear environment, reliable quality of goods, a few middleman and high productive efficiency. So agriculture goods supermarket get a warmly welcome from Chinese local governments and capitalists, and customer. But in fact, after many agriculture goods supermarkets open door, they find these are not what all people want. Many problems are coming. For instance, supermarkets can't purchase agriculture goods from original producing area because of small requirement. Being a new business, many enterpriser don't manage their company well.In this article, I analyze the supply chain management situation, organization structure, work flow and provide optimization suggestion in the thesis based on the case of HangZhou Green Leaves Supermarket co., ltd.Using supply chain management theory and work flow method, I evaluate the present system and try ro make suggestion on how to optimize it.