Research On Supermarket Operation

The Chinese Supermarket is at the Critical Stage of developing as a result of changing world and consumers. On the one hand supermarkets have made some breakthroughs after a decade of development. Their competition and rigor have come about increasingly. On the other hand, their further development is confronted with many problems such as store development, saleyard planning, purchase distribution, operation system, marketing planning, modern technology employment and talented employees training. All of these should require us further to research and summarize a model of operation management which is practicable and normalized in China.This paper is comprised of nine parts to analyze and probe into supermarket operation. The first part interprets the again and developing trends of supermarket in order to learn some good ideas from foreign supermarkets.The second part focuses on the importance and scientific methods of supermarket location in order to supermarket enterprises to gain advantages in future market competition.The third part analyzes the buildup of supermarket image, the planning of position and advanced equipment which are important measures for supermarket enterprises to adapt to competition and take over the target market.The fourth part analyzes the normalized organization structure and the basic department functions of supermarket headquarter and its China stores. As for human resource management, it mainly introduces the buildup of various regulations and has a certain practical value.The fifth part presents many strategic measures related to commodities operation of supermarket, which are enlightening and helpful to the position, classification, mix, display, pricing and the establishment of self-owned brands.The sixth part introduces the increasing importance of the advertisement and public relation to develop harmonious internal and external relations.The seventh part interprets various promoting methods and mixed strategy which can be used in the operation of supermarket enterprise.The eighth part mainly introduces the establishment and management of distribution centers in order to release the chain effect and scale advantage.The ninth part is about operation management. It introduces how to improve the qualities of the staff and strengthen the operation management of stores, even the whole quality of supermarket enterprise.Supermarket operation itself is a wide and complicated system engineer. On the basis of the practice of China's supermarket operation and the excellent experiences of international enterprises, this paper addresses the operation of supermarket in order to not only probe into the related theories but also direct the development of China's supermarket.