Study On New Product-Popularization Of YC Liquor Company

The liquor industry is one of the traditional pillar industries of Chinese national economy. To express one's special attachment through drinking liquor is an irresistable reason for consuming liquor .China has a vast population and a broad market,Thus liquor consumption owns a considerably potential market in China.However, due to the intence yet disorder competition of the present market,the marketing of the liquor industry in China has fallen into an rather awkward dilemma.The hidden trouble,the lurking danger,cause the businessmen in this line unable to extricate themselves from a low-leveled ricious competitive cycle.Such severe challenge also confronts Yuechitequ company.therefore,the most urgent problems waiting for resdring lie in how to take advantage of the present resoures effectively,how to distinguish the market situation,and how to institute a scientific product-popularizing programme in order to keep the enterprise standing undefeated in the intense competition,and develop the enterprise rapidly,favorably.This thesis makes a thoughtful analysis about the external conditions of market and internal ones resources in the Yuechitequ by means of inrestication through questionaire and scientific data processing.In the second part,with the application of STP system theory of marketing and new-product-pricing theory,it designs and further expounds the popularization of the new products of this company,then forms a excutable performance and makes a constant rerision via market practice.In this way can it explor a suitable road to popularize the products in the liquor market, help the enterprise to free from the difficulties and progress healthely,consitently.