Research On The Diversified Development Strategies Of Chongqing Steel Group

As the economics become global faster and faster , the international market environment has changed into diversified consumer market , and the international competition is becoming harder and harder. The magnitude factor to decide success or failure is whether an enterprise can form continual superiority in competition by implementing correct strategies . Diversified development strategies , one of the most important strategic decision makings during the corporation 's growth , must be made with prudence , since , though meaningful to the growth of the corporation , it also brings risks of operation and management .At first , the paper give a full-scale view of related theory of diversified development strategies , analyzed the arrangement of the strategies , the classification and measurement of the diversified development strategies , the motivations and modes of the diversification , the main form of economic benefits and good or bad domino effects . How to implement the diversified development strategies , including the choosing , starting and the conformity after that . In chapter 3, by looking back on the course of Chongqing Steel Group , integrating with the current situation of diversification , the paper analyzed whether the Group was specialized operation or diversified development strategies , the relativity among industries , the grade of diversification , the way of diversification, the performance of diversification and the existed problem of Chongqing Steel Group . In chapter 4 , The competition structure of the steel sector and resources and capacity of Chongqing Steel Group are analyzed using the theories and methods of corporation strategic management and especially Michael Porter 's five-competition-elements model and VRIO analysis . The paper pointed out that only by diversified development strategies , breeding new economic increasing point can survive and develop . At the same time , the paper generally appraise the attraction and competition power of Chongqing Steel Group , and put forward that Chongqing Steel Group should energetically develop the construction and real estate , develop the information and environment protecting industry in moderation , gradually evacuated from tour , mining , lasting material industry . In Chapter 5 , the paper put forward the the goal and the measures , that Chongqing Steel Group must adjust its construction , establish modern corporation system , improvescientific innovating ability , provide great support for diversification .The paper largely use the theory and researching method of strategies administrating , economics , statistics , steel smelting and other subjects to analysis and research into the inner condition and outer circumstance , and consider that by implementing diversified development strategies can obtain growth , put forward the strategies that based on steel , it should develop the construction and real estate , develop the information and environment protecting industry in moderation , gradually evacuated from tour , mining , lasting material industry . The paper based on the reality of Chongqing Steel Group , had realistic guide sense to the long-turn development of it , it can give reference to other corporation 's establishing and implementing diversified development strategies .