| Today, our country joins WTO, so the localization of real estate meets a great chance to develop. The market operation in our country is dependent on the right mechanism of real estate, and how to apply project development strategies exactly is one of the important factors that dominate real estate development. According to the current situation of real estate development in domestic and city of Hefei, the paper carry on systematic research to content and method that project developed of CRED Hefei co. and offer reference and train of thought for enterprise of real estate, from standardization and specialization of project development.Project development is the process: first the market demand is investigated, make the corresponding plan, develop relevant products, and then the project is designed to satisfy consumer's demand effectively. In this paper, after the definition, meaning and application of project development are analyzed; the flow chart of project development is generalized among real estate enterprise. And then proceed with market survey, the paper explain the whole course of project development systematically, according to the materials that grasp in practice, make a further investigate in project development strategies of CRED Hefei Co..According to real estate project invest and develop have characteristic of scale heavy, cycle long, uncertain factor more and big risk etc., this paper explain principle and method of market prediction, analyze real estate market supply and demand influence factor, whole variation tendency of change, offerfact basis for decision-making. On this basis, among of real estate project choice, project of position develop scale, project develop content etc., the paper carry on detailed analysis, and described the influence degree to the above decision of various kinds of factors, such as urban planning, infrastructure, land condition, environmental factor, new product development, etc..
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