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A Studay Of The Development Strategy Of Cangzhou Dahua TDI Co.Ltd

Posted on:2005-06-13Degree:MasterType:Thesis
Country:ChinaCandidate:J H CuiFull Text:PDF
GTID:2156360122487626Subject:Business Administration
Abstract/Summary:PDF Full Text Request
The Cangzhou Dahua TDI Co. Ltd. is a sun-rising enterprise in the polyurethane industry in China. Adhering to principle of relying on the people and putting sci-tech in the first place and extensively importing technologies, the company has already solved a series of problems that restricted the TDI production, achieving a major breakthrough and realizing normal TDI production. As a result, the monopoly over the Chinese TDI market by foreign firms has been broken. The company has created many miracles that surprising his foreign counterparts since the TDI plant was put into operation. Facing fierce market competition, the company has encountered many difficulties in its operation and development. By using the strategic theory to develop a modern enterprise, this article explores the future development of the Cangzhou Dahua TDI Co.A comprehensive and systematic analysis and also a comparison are made based on the environments in terms of business and operation, and at the same time a prediction on the market for TDI demand and supply in the next few years is made by using the multivariate linear regression math model , from which the potential development of the Cangzhou Dahua TDI Co. in the future can be foreseen.Also, an analysis is made on the technology of the production, human resources, sales and marketing and management so as to see the threaten, opportunity, advantages and disadvantages that the company are facing with. Based on what are being discussed above in this article, the company`s development strategy and the actions to be taken for reaching this point are proposed.
Keywords/Search Tags:TDI, Development strategy, Environment analysis, Incentive system
PDF Full Text Request
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