Research On The Further Development Of Tourism Product In Ningxia

With the development of tourism, tourists are becoming mature. The main purpose of provinces and tourism enterprises are improving their local contention ability of tourism and acquiring more tourists .In fact, the contention between two areas also means the contention between tourism products .The scope of Ningxia 's is very small and tourism started later than other areas. Now Ningxia is faced with not only the contention coming from the eastern and middle area of China who have already established tourism firmly, as well as those that coming from international after China had joined the World Trade Organization, but also from the periphery provinces and countries who develop the same kind tourism products, the contention is more serious; also from the modern consume of other areas, so all these increase the contention of tourism. Based on this powerful situation, the tourism of Ningxia only through further develop tourism product can be making accurate market orientation and image orientation, then she can gain tomorrow.This article is made of four sections:In the first part the author from the view of theory explains the selected topic and meaning, explores the necessity of tourism development of Ningxia .In the second part the author attach importance to analyses of the main factors that influence tourism and tourism products of Ningxia at present and the existing question of Ningxia 's tourism product development.Based on the upper analyses, the author in the third part puts forward the principles of the further development of tourism product of Ningxia .After this study, the author attempt to orientate the further tourism product development of Ningxia. At last, the author ordinarily sums up the whole article.