The Theory And Case Analysis Of Crisis Management In Tourism

The tourism in china suffer from the outbreak of SARS.At the same time,many tourism corporations do nothing about SARS.This paper provide the whole solution to lessen the loss from SARS,basing on the crisis management theory and the analysis of present tourism in china,combining with the feature of SARS and its effect to the tourism in china.On the other hand,this paper also supply support to the other crisis which tourism in china facing with.There are five chapters in this paper.The first chapter introduces the concept of tourism and its effects to the society and economy.The second chapter expounds the theory of crisis management and the crisis management in tourism.The third chapter introduces the present ,the tendency and the problems of the tourism in china.The fourth chapter introduces the outbreak of SARS and its effects to the economy and tourism in china.The fifth chapter supplies the whole solution including external strategy,inner strategy,marketing strategy and temporary strategy,according to the feature of SARS and the effect to the customer.