The Research On Developing Strategic Of Zhangjiagang Port

At present, one that is with quickening of the economic globalization process and market competition is becoming fiercer, Strengthen enterprise strategic research and strategic management become modern enterprise seek survival inevitable choices and international trends to work for development, Enterprise strategy determining the seats and existence states among the market environments of enterprises, Make enterprises according to modern enterprise system full-length Company that organization stands up, Distinct correct enterprise strategic, standard in enterprise coordinate operation and develope continuously particularly important while being long-term. Enterprise' s strategic research and strategic management are that one kind is different from managing the thought and management mode brand-newly of traditional functional management. It is leap of modern business administration to move towards strategic management by functional management.This text use model and theory of strategic management, use PEST model, SWOT analytical method, Adopt five strength of appeal, market of decision, analyse Potter' s competition advantage theory, Use economics, behavior science, management theory technology study method to offer extended , Combine ration and qualitative analysis to study. This text divides five parts altogether, The first part Introduce source, purpose and meaning, plan content and method, analyse both at home and abroad to situation that subject study that study that subject study of subject mainly; Second part Through of our country port development course, recommend development, port office of Zhangjiagang, go through and develop macroscopical environmental analysis to the port, Utilize PEST analyse theory outsidedevelopment competition strength in port office of Zhangjiagang analyse; The third part Through SWOT theory, manage to enterprise, port office of Zhangjiagang, inside environment analyse; Fourth part Utilize Potter competition theory , propose to competition strategic choice, strategy orientate, strategy and policy, strategic objective, strategic emphasis, port office of Zhangjiagang, ; The fifth part Have proposed implementing the main strategic countermeasure of enterprise' s development strategy.Full text set about from Zhangjiagang current situation of port office, through make investigations to hinterland and adjacent port, port of Zhangjiagang, on the spot, Consult a large amount of domestic and international and at the foundation of relevant document of government department about materials, Analyse conscientiously and further investigate, especially the situation, opportunity and problem faced of enterprises, Development environment that port face, explain port makes the purpose and meaning of the development strategy, Summarize course and experience made of development, port office of Zhangjiagang, , analyse the existing problem at present of port, Propose strategy orientate and developing policy of development, port office of Zhangjiagang, on this basis, Have studied the development goal of enterprises, put forward the measure and suggestion of implementing strategy, Hope development in port office offer reference.