The Study Of Development Strategy Of Xinjiang's Small And Medium-sized Enterprises

Small and Medium-sized Enterprises (SMEs) play a very important role in the economic development of different countries and regions. It is generally and internationally agreed among the fields of economics and academy that, SMEs will play the leading role in economic development of the 21st century. Xinjiang is a multiracial province, and its economy falls behind. SMEs have almost become the economic pillar of the 15 regions-states-cities and 85 counties. SMEs play a holding balance role and cannot be substituted in economic increase, employment, peasants'income increase, flourishing market and social stabilization of all counties in Xinjiang. But the development condition of SMEs in Xinjiang is not optimistic. Many problems exist such as shortage of funds, weak resisting risk ability, backward management level, low technical innovation and unfavorable competition. The writer thinks the above problems result from mismanagement. The governors of SMEs ignore management generally, especially strategy management. Taking SMEs of Xinjiang as the research object and on the base of analyzing the present condition of Xinjiang's SMEs, this paper analyses industry options and trade orientation from the angle of strategy management. Then the paper put forward the general strategy and stage strategy, which are suitable for the development of Xinjiang's SMEs. Furthermore it discusses every function strategy system, which composes the whole strategy of enterprise. Finally, the paper advances the countermeasure of actualizing cluster strategy to Xinjiang's SMEs.