A Space Enterprises To Civilian Development Strategy

The market economy requests the munitions industry to get away from the planned economy, go into the market, and accept the examination. The relevant policy in nation also supports the enterprises develop public products. An enterprise belongs to the aerospace industry, it responded to the policy and began to develop the public products.Deeply suffering from the planned economy, it's system didn't keep up with the economy's development. The rooted ideas inside the enterprise also obstructed the development of the business to a certain degree. Although the enterprise acquired some achievement on the public product development, as a whole, the comparison of the products is small, the market share is low, and the product competition ability is not strong. The main reason consists in five aspects: 1) During the strategy establishment, enterprise did not make a point of the market research, not analyze with the rival, and not have proper product positioning; 2) The negative factor of the organization culture and organizational structure influenced the development of the public products; 3) lack of advanced managers and the strong strategy implementation; 4) Enterprise should develop the ability of R&D, pay attention to details , and increase the product quality; 5) Marketing strategy has some problems, and personnel motivating doesn't operate. These all obstructed the development of the public products.The text deeply analyses these problems and discovers the reasons beside them. The key factor is enterprise system and the dated ideas. If the enterprise wants to develop public products quickly, it must thoroughly get away from the influence of the planned economy system, and abandon the old idea; It must establish the perfect business enterprise system, and strengthen the ability of strategy implementation. In the last part, the text points out the way that the munitions industry how to develop the public products, and the fine prospect of the public products.