Marketing Strategy Analysis Of Chongqing's Motorcycle Line In Vietnam Market

With emerge of ASEAN Free-Trade Area (AFTA) and acceleration of integration process between China and AFTA, there would be emerge countless opportunity in this unified market. The attraction of this unified market is needless to say. How should those firms from China catch these opportunities? Among those countries of AFTA, Vietnam deserve our particular attention, not only for it share common land board with China, but for the huge room it left for develop its own industry, and the future convenience enter into other countries of AFTA.Under this circumstance, the thesis mainly through analysis the market environment of Vietnam, discuss the opportunity and risk existed in Vietnam market, in the case of market strategy analysis of Chongqing's motorcycle line in Vietnam, point out the lesson we could learn from this case and three aspect we should pay attention. The thesis assigned five chapters in all following: First, Preface, introduce the necessity and background of research field in thesis; Second, Vietnam's market environment, introduce the general background of Vietnam's market; Third, market opportunity and risk analysis in Vietnam, analysis the opportunity and risk existed in Vietnam and introduce the selection model of entry foreign market; Fourth, Chongqing's motorcycle line and Japan's motorcycle line in Vietnam, introduce and analysis the market strategy adopted by Chongqing's motorcycle line and Japan's motorcycle line in Vietnam; Fifth, conclusion, given a conclusion for thesis.Through deeply analysis for the opportunity and risk existed in Vietnam, given a series field deserve particular attention in future market; analysis the market strategy of Chongqing's motorcycle line and Japan's motorcycle line in Vietnam in detail, the thesis point out: (1) the business competition present stage is a global-scale, multi-level and multi-aspect competitive, only onecompetitive advantage (e.g. price), can't ensure the competitive advantage in long run; (2) moreover, the only one advantage would be a two-edge weapon for self, even be take advantage by competitor; (3) should pay particular attention to the impact of government behaviors for the selection market strategy, and better take advantage of this impact.