Research On The Strategic M&A And Integration Of Bamboo Plywood Enterprise

With the integration of global economy and increasing market competition, the strategic M&A of enterprises is the optimal approach to achieve the scale expansion, in short term and result in managerial cooperation effect.M&A is a double-edged sword which is detrimental to all parties concerned. M&A is also "beautiful trap", i.e. the merging enterprise is involved in the ineffective integration while acquiring the inexpensive assets. This paper, based on Bamboo Plywood Enterprise, makes a comprehensive study of the reasons, integration, and future trend of the strategic M&A.Firstly, through the research of the theories of strategic M&A, the paper analyzes the reasons of six global M&A waves, reviews the history of the enterprise M&A in China and explores the effects after the enterprise M&A.Secondly, based upon the detailed analysis of the development of Bamboo Plywood Enterprise, the paper concludes the reasons for the strategic M&A as follows.1. After China's access to WTO, the enterprise should be further extended and strengthened.2. Faced with the increasing competition, the firm must be run with scale effect.3. M&A is essential for the improvement of financial position.4. M&A and expansion are also needed for the strategic choice.5. The corporate mechanism should be standardized through M&AThirdly, based on the study of the alternative strategic M&A programs and the choice of target enterprises, the paper makes an evaluation of the accounting, sales, production and personnel, and determines the existing advantages of the enterprise and expounds the whole process of the implementation of M&A. In the meantime, the paper analyzes the possible risks of operation, information, financing and system and presents five protective measures. -Fourthly, the paper lays emphasis on the integration after the strategic M&A, making a careful study of the human resources, tangible and intangible assets, management modes, especially corporate culture.Lastly, the paper makes an objective evaluation of the strategic M&A andintegration, points out its experience and problems and offers some proposals for the future development from the perspectives of production base, marketing, technological innovation and scientific management.An integral study is made of Bamboo Plywood Enterprise with qualitative and quantitative methods. The empirical results show that there are no fixed modes for any strategic M&A, only in accordance with the unique characteristics of the enterprise. Strategic M&A is not a specific remedy, instead, it is process which needs to be further developed.