Strategy Adjustment Of Legend Server Business In International Competition

Established by 11 entrepreneurs with two hundred thousand RMB in 1984, Legend has grown into the number one IT enterprise in China today. One major reason for the success is its outstanding management of strategy. Many people have analyzed the success of Legend these years, but seldom do the study of strategy management in Legend deeply. While working in the Server Business department of Legend, the author involved in the three-year strategy adjustment of the department, also read and studied a lot of internal documents and history material, focused on the successes and failures of enterprise management. This thesis try to give china's developing IT entrepreneurs some inspiration on how to manage their strategies through the analysis of one of strategy adjustment and the summarizing of characteristics of strategy management in Legend. The layout of this paper is as follows:Introduction introduces the background and purpose of this paper. First section describes the evolution of Internet and its revolutionary influence in Chinese IT industry, also reviews the history of the IT industry. Second section analyses the development and current status of Chinese Server market, to give you the background information of the Legend's strategy adjustment. Third section introduces the new chances and challenges of china server market. Section four introduces Legend's strategy management methodology, including its history, current status, and used strategy management methods. It gives you the general idea of the evolvement of Legend and its strategy management. Section five systematically analyses the strategy adjustment of Server department, including industry opportunities, retrospect of the administration of the former strategy, SWOT analysis, and the constitution of the new strategy. It focuses on the strategy setup process. Section six reviews the key points of the strategy administration process, analyses the strategy administration plan. Section seven analyses the risks of strategy adjustment, and summarizes Legend's strategy setup methodology and characteristics.