Research On Green Trade Barrier Of Farm Produce Export And Development Strategy Of RCSMG Company

China is one of the largest farm produce country in the world, with entering the WTO, trade barrier has been cut greatly, and that offers farm produce tremendous opportunity that had never met before and comparative free tariff environment. But farm produce still faced a lot of difficulties, the role of the green trade barrier in the farm produce export trade is very important, it expands rapidly and brings huge crisis to farm produce export, now it has become the most difficult barrier.RCSMG is a trade company dealing with farm produce trade. Green trade barrier increase export cost, reduce export economic benefit and export competitive strength. The thesis begins with the study of RCSMG Company, summarizing the theory of green trade barrier and analyzing the impact on farm produce of RCSMG Company by green trade barrier. During the research on the strategies of RCSMG Company, fully studied the present situation, deeply analyzed on the opportunity and threat arosed by external environment, compared the internal strength and weakness on the basis of theories of strategy and the newest research result. What's more, it was favorable to ensure the strength, weakness, opportunities and threats factors of the company by synthetically using the systems methods, including IFE matrix, EFE matrix, SWOT matrix, QSPM and AHP in evaluating the strategic environment factors of RCSMG Company quantitatively and qualitatively.Green trade barrier is not only a challenge but also a great opportunity. Colligating the green trade barrier theory, enterprise strategic management theory and the system analysis method quantitatively and qualitatively, we put it into the strategic planning in RCSMG Company. It is meaningful for RCSMG to overcome the disadvantage influence arose by green trade barrier and take advantage of the positive influence to improve the quality of the product and international competition. It also provided theory direction and practice for RCSMG to realize sustainable development and set up the business strategic development planning in the future.