Maintaining And Wining The Core Competence Of Qingling Motors Co. Ltd

During the twenty years of Chinese enterprises "reforming and opening", it is not difficult to know the very common and incomprehensible enterprise phenomena, that quite a number of successful corporations go downhill from glory to ruin when they face great changes of business circumstance, because they are not able to make effective reaction. The main courses are: they are not able to make the correct strategy, take profitable activity to adjust their organization and culture, maintain and continuously win their core competence, because they are not able to accurately access great changes in social and economic circumstance. First, this paper analysis the strategic core and core competence of world auto enterprises during different period. Then, the principal of corporate strategic management is expatiated from the viewpoint of core competence, and the basic rules are addressed to make successful strategic decisions. Based on the mentioned above, this paper studies the forming foundation of Qingling Motor core competence. In order to help Qingling Motor constantly winning new core competence, this paper discusses the expatiates new corporate strategic logic, intension of value innovation, and addresses the core concepts about business practices and organization reengineering fitted value innovation strategic logic. Finally, this paper expatiates a new strategic action of Qingling Motor.The thesis requests expounding with live examples and illustrations. Also should be practical and have integration of theory with practice.