The Construction Of Core Competence By Medium And Small Enterprises

China's medium and small enterprises are playing important part in national economy. After the WTO entry by China, under the stronger competent pressure formed by the transnational companies that having entered China, the Chinese medium and small enterprises are facing the serious theme of how to meet the challenge, how to grasp the chance, by through the build-up of enterprises' core competent ability, to endure the tests, and so as to obtain the driving force in existing long and in developing in a sustained way.But then, after all, what is the core competent ability of the enterprises, and the inner containment, features, meanings and functions of the core competent ability? How shall the medium and small enterprises make their development strategy, and what concrete measures and policies shall they take and follow in cultivate the core competent ability, and how to transfer them into stronger and force-full competent superiority and hence to win over the competition? All these are the reminding thesis intended by this article.The core competent ability of medium and small enterprises is very rich in inner containment. From the structural definition, the core competent ability is expressed by the organism unison of two kind abilities, they are the organism combination of organizing ability and the utility towards resources factors of the enterprises and the coordination ability, while from the functional definition, the core competent ability is also expressed by the organism unison of two kind abilities, starting from the price chain, the first kind is the observing and judgment ability towards the peculiar value of the clients on the price chain, and the second kind is the build-up of business implementing ability on the basis of organization, on implementing program, and on systems.The core competent ability has three fundamental features: The price of the client, the extendable feature, and the peculiarity feature.The functions and features of the core competent ability of medium and small enterprises are: to elevate the market competent potential positions of the medium and small enterprises; to maintain long term competent superiority of the medium and small enterprises; and to make the enterprises suitable to the environmental changes.To establish appropriate enterprises' development strategy is the reliable guarantee in elevating the core competent ability of the medium and small enterprises. Considering of the present status of China's medium and small enterprises, the following apposing featuring enterprises' development strategy should be established: 1. The establishment of industrial development strategy. That's to say it is very important to determine the future industrial position of the enterprises, according to the rank location of the enterprises in the industries, and according to the industrial development future, and after sincere analysis towards the enterprises' self present status and the potentials. At the same time, the enterprises' regions and spheres in the development future strategy must be taken into consideration. 2. The establishment of market development strategy. These are the total summary of the market opening and striving measures and methods. And they are expressed in the following: (1) Strategy in striving hard for initiative, (2) Strategy in adhering present front line, (3) Strategy in monologue. 3. The establishment of technological innovation strategy. It is mainly including: Strategy in products innovation, strategy in procession innovation, and strategy in new and hi-tech innovation, and etc. 4. Strategy of capital innovation. It is mainly containing such two contents: Strategy in capital financial obtainment in advance, and strategy in capital operating. 5. Strategy in informationization. It is mainly expressed in (1) Informationization is the major support towards high quality and high speed. (2) Informationization is the inner driving force in the development and become larger and stronger of the...