| The enterprise managers of China has gradually realized the importance of enterprise culture. Facing the successful experience of big enterprises at home and abroad, they deeply feel that what their own enterprises lack is culture. The important idea of "Three Represents" presented by President Jiang Zemin regards "always representing the development direction of the most advanced culture" as the important characteristic and symbol of the progress of the Communist Party of China, from which it is seen that how important it is to strengthen the construction of culture, which is also the innovation of enterprise management and develop advanced productive force of enterprises as well as better carry out the new project of "Three Represents" in the economic sector. Aiming at the actual situation of commercial enterprises of our country, this paper fully deals with the development history of enterprise culture, the necessity of construction of commercial enterprise culture and the basic idea of construction of commercial enterprises.1. Overview of Enterprise CultureEnterprise culture is the stable cultural concept and historical tradition as well as special operating spirit and style that an enterprise forms in the long-term management in addition to the organizational consciousness and behavior criterion sponsored by the leaders of the enterprise and recognized by all the employees. Enterprise culture, resulting from the upsurge of study of US and Japanese comparative management science, consists of the environment, values, heroes or heroines, ceremonies and rites as well as cultural network of an enterprise. Many entrepreneurs thinks that the fifth operating resource following persons, wealth, materials and information. The structural level of enterprise culture consists of material, behavioral and spiritual culture, which is an undivided entity. if one or two aspects of it are lost, it will bring about the imbalance of development of an enterprise. Enterprise culture is not a form, but it belongs to the ideological category. The correct values will become the strong driving force of material production, therefore enterprise culture plays a very important role in the enterprise management. 2. Necessity of Construction of Commercial Enterprise Culture of Our Country Whether you realize or not, an enterprise, big or small, established for a long or short time, has culture since it is founded. Although it is sporadic, it has promoted or prevented the development of the enterprise. Today since the opening and reform policy of our country was carried out more than 20 years ago, great changes have happened to the environment for the existence of enterprises. The planned economic system has been gradually shifted to the market economic system. The founding of the modern enterprise system and perfecting of the control structure of the legal person change the enterprise from the system of a plant to the system of a company. China's entry into WTO and the trend of economic globalization confront the enterprise with more opportunities of development and severe challenges. The change of the system, coming into the market, regrouping, annexation and combination of enterprises make enterprise go into the period of integration. An enterprise has gradually fostered the concepts of market, marketing, persons with abilities, competition and innovation, etc., and formed new values, ideas, spirit and culture. The leaders of some enterprises think that the enterprises haven't run out of troubles and there has been no time and energy for construction of enterprise culture. Some of the small and medium-sized enterprises think that the construction of enterprise culture goes for the key large-sized enterprises, especially the large-sized state-owned enterprise and has little relation with small and medium-sized and private enterprises. Others think that what the construction of enterprise culture needs is money, and it is impossible to do so without enough economic strength. All the above ideas regar...
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