Iron And Steel Enterprise Network Marketing Research

E-Marketing refers to a series of strategy management procedure , which provides products and services for objectical consumer and communicates it on the basis of visual internet. E-Marketing belongs to Marketing , which is becoming the leading role in the development of the 2lth century .With the development of internet technology ,it becomes more and more wide that people take up marketing active by means of internet .The article describes the development of emarketing in our country and in the world nowadays; and discusses emarketing theory ,and puts forward an framework of integrating emarketing and traditional marketing Focusing on the situation and the obstruction of developing emarketing of iron and steel in china ,the article proposes the thought and the strategy concerning how to develop marketing of iron and steel enterprise in our country. The article put forward a model for xinsteel in developing emarketing.