Research Of Development Strategy For Changjiang Ship Design Institute

As reforming and opening, the marine industry in China has been greatly developed. Up to 2002, the yearly shipbuilding output in China achieves 461 ten thousand tons.. The quotient of shipbuilding orders is occupied 13% of shipbuilding orders in the world. Since the middle of 90's of 20 century, the shipbuilding industry in China retains continuously the third for eight years. Due to the good occasion of great and rapid development in marine industry is 'appeared, the system of Changjiang Ship Design Institute which originally belonged to the Ministry of Communications changes into science-technology-model enterprise according to national unitive deploy in October 2000, joins CHINA CHANGJIANG NATIONAL SHIPPING (GROUP) CORP. and becomes a economy entity which has to face to markets and assumes solely profits or losses.In the spring tide of market economy and in the new era of greatly rapid development of marine industry in China, how to finish favorably the system that is changed and set up and to catch hold of the opportunity so as to get hold of subsistence and development ? The research of enterprise developing strategy is performed at once. It is taken as the first job that enhances the enterprise management and realizes the management innovation. Undoubtedly, It is the efficient approach that can resolve this question. This paper adopts Micheal E Porter' s competition theory. It analyses five competition forces in ship design profession that influence Changjiang Ship Design Institute. It adopts SWOT analysis method in enterprise's internal environment and bring forward developing strategy -centralized target strategy, that is, the market targets aimat the subdivision market of designs of inland and coastal middle-small ships. The force is centralized to do well for designing these kinds of ships so as to retain and do our best to enlarge market superiority in this field. The service ranges are extended from designs to consultations, supervision and management, etc. Meanwhile, the measures of above-mentioned developing strategy are provided. As the core competition superiority of science-technology-model enterprise is manpower source, Changjiang Ship design Institute must set up the modern-time enterprise, the scientific talent bestirring system and the technical innovation system to build the best enterprise culture so as to stabilize the talent procession, to train the talent, to dig the talent wisdom and potential and to breed the enterprise' s competition superiority.