Dalian Marine Technology Company Development Strategy

DaLian HaiGong Scientific and Technological Company (DLHGSTC) which have founded ten years is a private stock limited company. -It is mainly engaged in special advisory service about ship repair and engineering management. In ship maintenance industry, it is a very small scale and specialized corporation.In recent years, domestic ship maintenance trade develops rapidly and market competition is very intense. All or different levels ship repair enterprise carry on regulating structure, rearranging resources, strengthening dock construction and transforming ship maintenance equipment one after another, in order to capture favorable position in market competition. The focal points research and bring forth new ideas in the ship maintenance technology and skill. Therefore, DLHGSTC technologic competitive superiority gradually disappears and the company existence and development will be confronted with a serious crisis and threat.The purpose researching development strategy of DLHGSTC is work out and carry out enterprise strategy so as to adapt future market competition requirement and break away from a present predicament. When enterprise face sharp change and stern challenge management, in order to enable company to exist and continuously develop, enterprise is overall plan about company development goal and means to complete goal. This thesis analyzes external circumstances and internal condition of DLHGSTC by applying strategic management methods, try to find company external opportunity, threat and internal superiority, inferiority, definecompany overall strategy, competitive strategy and function strategy,probe into feasibility and method, define strategic purpose plan and guaranty measure.Domestic ship maintenance justly progressively move towards scale, standardize, technology, specialized developing road. Large ship maintenance enterprises have very magnificent prospects. In the thousands ship maintenance industries, the scale, resource and ability of DLHGSTC is relatively weak. Company will have difficulty to maintain competitive ability in intense market competition and impossibly become a technologic company having powerful strength. Consequently, the future results which DLHGSTC implement strategic management will be very difficult to predict. In the course of enterprise development, only by uninterrupted control and adjustment can achieve DLHGSTC strategic purpose.