The Study Of Development Strategy Of Industry Design Institute (TDI)

Survey and design are the spirit of the engineering construction. After over twenty years' harmer-hardened by market economy, the survey and design enterprise in our country has grown into the principal part of the market economy from the institution. However, we must admit that compared with the international advanced enterprise, our survey and design corporations have much difference in system, technique, quality, management etc. Along with the integrated global market after entering WTO and the development of the domestic market economy innovation, our survey and design corporations will face the pressure coming from the strong competitor around the world, and we must set up a series of modern enterprise system as soon as possible to adjust to the characteristic of the industry, learn the experience of the international mature company, and constitute the development strategy fitting for the own corporation characteristic. Only this can the corporation be at an advantage situation in market competition. The develop strategy adapting to the industrial design characteristic is discussed in this paper, combining with the actual situation of a good-sized industrial design enterprise.First, the idiographic situation of the corporation for study is introduced in this paper. The development actuality and the existent problems are analyzed, and also the author discusses some basic concepts and theory: adopt modern management theory, analyze the macro-environment, trade environment and the interior resources of the company. Through the analysis to the enterprise environment and the resource, it is obvious that the opportunity and challenge in the enterprise environment and the advantage and disadvantage in interior resources. Based on the analysis, some suggestions to the enterprise development strategy are proposed. This corporation has the characteristic of typical large-sized industrial design enterprise: the obvious advantage of technique and person with ability; the advanced design consultation within the trade; the stronger specialized equipment study capability and the definite market competitive power. Combining with these features, the author proposes the quaternity development strategy for the corporation including design consultation, equipment industrialization, engineering general contract and material exchange with international trade. On the one hand, we must keep our legs on the national market; on the other hand, we should participate in the international competition and create the international brand. There are over two hundreds large-sized industrial design corporations in our country. They all have their own characteristics by many years' development. Based on the analysis to the international correlative corporations, the author also proposes some alternative suggestions in this paper for the development strategy of the large-sized industrial design enterprises.