Short Message Market Analysis And Forecast Of Hunan Mobile Communication Corporation

Short message market, having been the fastest developing of all the mobile services market during the recent years, has drawn the investments from all kinds of service providers, such as sina and sohu, as well as the mobile operator. As the leading power of short message service in the province, Hunan Mobile Communication Corporation has the overpowering advantage both in the market share and the business profit. Yet behind the prosperity, there are many factors that hinder its further advancement, it is, therefore, necessary to make a systematic market analysis and forecast to guarantee its healthy development.The thesis first of all gives a general introduction to the development of short message market, arid then focuses on the major issues in the development of this market of Hunan Mobile Communication Corporation through the analysis of its status quo and development of the point to point short message market, internet short message market, multimedia message market, and voice message market. Next is the anatomy of the macro environment and trade competition of the Corporation, and the analysis of the effects on short message service from five aspects such as communication protocol and cell phone. This leads to the third part which predicts that the future short message market will give priority to multimedia Message, business message, location message and internet message. Also, through the analysis of historical data, it ventures a forecast on short message volume of Hunan Mobile Communication Corporation in the year 2004.To ensure the rapid growth of the short message market of Hunan Mobile Communication Corporation, suggestions were made in the last part of the thesis on the existing problems and the future development, including new technology improvement, standardization of the management of service providers, mobile network construction and optimization, and short message market promotion.