Study On The Strategy Of Business Diversification Of Tianjin Automobile Group

With the situation of China's joining to the WTO and facing to the intensified competition of automobile industry along with the challenge from domestic and overseas enterprises with strong strength, the Tianjin Automobile Group TJAG) s confronted with such problems as resources readjusting, business structure reengineering, unceasingly improving the kernel competitiveness, looking for the new points of economic development.Starting with the structure diagnosis of TJAG, this paper firstly analyses the advantages and disadvantages as well as the main problems in operating mechanism and business situation when the TJAG's business structure limited to the model of single chain of automobile industry. The future development strategies are made clear which are stabilizing automobile industry, extending to other industry fields to disperse business risks, looking for the new economic improvement points for the future. Secondly, according to the principle of business diversification, the strategic position of business diversification is proposed and the choice of investment industries is analyzed, also, the practical analysis to the choice of investment projects is operated by the fuzzy composite evaluation model. At last, considering the situation of projects choice for the business diversification in the TJAG, the method and strategy for the operating and management of investment projects is suggested.