Research On Online International Marketing Strategies Of Shuanglong Company

From the late of last century, with the rapid development of IT industry, the Internet connects every corner of the world. The wide application of Internet not only brings great convenience to our study and lives, but also produces enormous impact and influence on the traditional commercial operation. The economy of 21st century is the Cybereconomy, which is the global, customer-oriented, democratic and informationized. Under this circumstance, great changes have taken place in the marketing system of enterprises. Online marketing, the innovated marketing pattern, brings new competitiveness and valuable opportunities to the enterprises on one hand, and produces enormous impact and influence on the other hand.In today's globalization of economy, the numerous competitors from all over the world make domestic enterprises face more and more violent competition. China's enterprises can only welcome the challenges and great pressure, participate in international competition positively and alter to the global marketing strategy so that they can win and keep the competitive advantage of sustainable development. In the macroscopic environment of Cybereconomy and globalization, more and more enterprises are involved into international competition. This dissertation is mainly studying how to utilize the Internet to launch international marketing and expand foreign market progressively under the conditions of limited manpower, material resources and financial resources.In Chapter 1, the author presented the background, research focus, the structure of the dissertation, as well as the significance of the study. In Chapter 2, on the basis of online marketing theory, international marketing theory and other relevant theories, the author put forward to a new method for the domestic companies to take part in the international competition---Online International Marketing, and explained the characteristics, tactics and the suitable products of online international marketing. In Chapter 3, Chapter 4 and Chapter 5, combining the status quo of the world auto industry and China's auto parts industry, the author, taking an auto parts manufacturer, Shuanglong Company, as an example, studied the characteristics of its products and problems in its present marketing tactics; analyzed the feasibility whether we could launch online international marketing under the complicated and changeable environment; made choices of online international marketing strategies; researched its operation process to march into the international market through the Internet, including infrastructure, preparation in the earlier stage, necessary marketing tactics and so on. In Chapter 6, through the research and study of the online international marketing of Shuanglong Company, the author expected to give certain suggestions and reference for domestic enterprises in participating in global competition.