The Research On New Media Lifestyle Of Young Educated Female

The development of internet technology leading to a thorough change of lifestyle and consumption style. In 1990s, the online consumption appeared in normal life, and under the motivation of the whole society, online consumption upgrade to a new level. Under this circumstance, academic field has pay great attention on the online consumption. The female postgraduate students have use internet for a long time, and they abtain large amount of Internet using knowledge, and internet using has become a inseparable part of their daily life.The research design of this essay is based on the online consumption of female postgraduate students, get their consumption condition by analysis the research data, then make a conclusion of their special lifestyle. The lifestyle including consumption view, view of life and the attitude towards media using. On the basement of lifestyle, get a conclusion of their new media lifestyle, then make a marketing strategy for this group of consumers. As highly educated people, they get advanced education, and cultivated their own beauty-appreciation and consuming attitude. But as school students, their income is limited, a great gap existing between their consuming taste and income level. When this group people get a job and have steady income, their consuming potential will be inspired. Studying the consumption of this group will have insignificant meaning on marketing." The study of lifestyle " is aimed at marketing, which is define the " market segmentation of life ", finding the " needs code " through analysis the different lifestyle of different consumer group. After all the analysis, get a conclusion of their needs, and making a proper marketing strategy. The female postgraduate students as the female consumer, the marketing strategy aimed at female group work for them. Based on the 4Ps marketing strategy, this essay make a marketing strategy towards this consume group. In the last part, this essay emphasis on the online marketing strategy, which is more suitable for the female postgraduate students.