Research About The Furniture Manufacturing Enterprise Product Networked Marketing Model And System

As a popular consumable, marketing costs of furniture are directly related to the benefits of manufacturing enterprise. Nowadays, most furniture manufacturing enterprises still adopt the traditional marketing strategy, which is single-direction, indirect and multi-hierarchy. It is not only difficult to meet the various and individual customers needs, but also expensive for enterprises to exploit market. Meanwhile, it prevents enterprises from following the market needs. In this paper, developing from the present furniture-marketing strategy, we bring forward a networked marketing model of furniture based on Internet. Moreover, some key technologies for the development of the networked marketing system have been studied. Finally, we develop the system of a furniture manufacturing enterprise and put it into practice that is shown valid.In the thesis, we analyze characteristics of production sales of furniture manufacturing enterprise. Aiming at the disadvantages of present marketing strategy, we bring forward 4C integrated strategy model, which is oriented to customer. We discuss the corresponding relationship among 4 elements, including Customer, Cost, Convenience and Communication. Aiming at this point, we present the networked marketing models for furniture production, including the function model, architecture model, working flow and application model of the networked marketing system for furniture.For developing and applying the networked marketing system, we study on the following key technologies: â‘ Developing method of the networked marketing system for furniture. Taking the advantages of CIM-OSA modeling to guide the development and implement of this system, we establish multi-view system models and adopt the developing method based on component technology to guarantee system's expansibility, dependability and easy-maintainability. â‘¡Function integration of the networked marketing system for furniture. Analyzing the relationship between the networked marketing system for furniture and other application systems from the function viewpoint, we set up the function integration model. â‘¢Information integration of the networked marketing system for furniture. Based on the system function integration model, we put forward a kind of feasible mechanism of information integration of the networked marketing system for furniture based on Web service. At the end of the thesis, we apply our system on a furniture manufacturing enterprise in ChongQing as a case study successfully. The application, which achieves the integration and unification of marketing, design, producing and delivery of furniture, is based on the production networked marketing model. At the same time, the system for furniture manufacturing enterprise has been constructed on the Southwest Web Site of the CIMS. This application in a furniture enterprise in ChongQing validates the rationality and feasibility of the networked marketing system which is described in the thesis.