Study On Promoting The Competitiveness Of Chinese Furniture Enterprise Of Marketing Tactics

Since reform and development, our country furniture enterprise have developed with very quickly speed, and now have become the important constitutes of the socialism marketing economy, making the more and more important function to the development of the national. So, regarding Furniture enterprise as the target, there is very strong realistic meaning.After China entered the WTO, many large international furniture companies rushed to enter the local market. Relying on the ready availability of capital, advanced technology and abundant marketing experience, these companies are now fighting for market share, making competition in the Chinese furniture market particularly intense and placing local manufacturers at a notable disadvantage. In a rigorous competition environment like this, survival and development is the first important question before our country furniture enterprise. An important manifestation index of enterprise' s competitiveness is the progress and innovation of marketing tactics of the enterprise and if it is advance with times with all the sides of development of society.The author regards lasting development of the Furniture enterprise of our country as the foothold, adopting the research approach of the comparison analysis and the theory combines with practice , carrys on deep analysis to the Furniture enterprise and index system of the competitiveness, And then regarding marketing as the breach, the author analyzes and researches some marketing tactics of promoting competitiveness of furniture enterprise of our country especially, including STP marketing tactics, products and technological and service innovation tactics, promote tactics, distribution channel tactics, network marketing tactics, corporate culture marketing tactics, green marketing tactics, integrated marketing tactics.At last through summarizing, the author thinks, though the promotion of the competitiveness of furniture enterprise is a system engineering, regard marketing as the breach, through implementing the effective marketing tactics, can promote competitiveness of furniture enterprise of our country, at the same time the author pointed out some of innovation and weak point of a thesis, and the direction which the author has proposed furthering investigate further.