| With the rapid transformation from planned economy to market economy in China, the issue of social faith, esp. the issue of enterprise faith ethics, has become more and more a focus of the whole society. Either due to the intense competition or be driven by high profits, many enterprises tend to take some short-term actions which are against the faith ethics. The construction of social faith system is an essential condition to keep the healthy development of both the enterprise and social economy. While the establishment of the internal system of enterprise faith ethics is not only a basis for the enterprise to operate faithfully but also a precondition for the enterprise to keep its competitiveness and sustained development.Under such background and with such guidelines, this dissertation makes probes into the traditional Chinese faith ideas and the western faith theories, and furthermore makes analysis of the reasons for the social and enterprise faith absence. On the basis of this study, some tentative ideas are raised concerning the establishment of both the internal and the external system in order to guarantee the enterprise faithful operation.The creativeness of this dissertation is to raise such an idea: to form and perfect the enterprise value system on the basis of all parties concerned and to implement the enterprise value operation strategy is not only the internal mechanism guarantee for the enterprise to operate faithfully but also the foundation for the enterprise's healthy and sustained development. A tentative study is also made for the enterprise value system and the theories and methods of value operation strategy.This dissertation consists of six chapters:Chapter 1, The generalization of "faith" theory. The core of Chinese traditional faith idea is the individual ethics and personal morality, while the western culture puts more emphasis on social morality, and therefore, is characteristic of contracted faith bond by law. The faith we are now seeking under the modern market economy is not only the individual faith on the basis of personal morality, moreover, it should be a general faith and contracted faith on the basis of social morality.Chapter 2, A general study is made for the issue of faith absence in terms of the whole society, the government, the enterprises, the culture and academic world in China. The core issue of the faith absence now in China is not the lack of the traditional faith on the basis of personal morality, but the lack of serious implementation of the faith principles on the basis of social morality in the economical life, esp. within the enterprises.Chapter 3, A study is made for the interactive relationships between social faith and enterprise operation.Chapter 4, An analysis is made for the reasons of enterprise faith absence frompoints of external cultural factors, market factors, government factors and internal factors.Chapter 5, A tentative study is made from macro management point of view concerning the establishment of external mechanism of enterprise faith ethics. To guarantee the enterprise's faithful operation, the faith system must be strengthened from the aspects of social culture, market economy and government. To solve the problem of enterprise faith absence, different methods should be used according to enterprise's different faith levels and different faith types.Chapter 6, To construct and perfect the enterprise values system and values operation strategy system is the internal mechanism guarantee of the enterprise faith ethics construction.Under today's market environment, faithful operation is one of the methods for the enterprise to create differentiated competitive advantages. Meanwhile, the enterprise's good operation theory and strategy is the basic internal guarantee of its faithful operation. The values of customers, society, shareholders and staffs comprise the enterprise value system. The enterprise management level and competitive power lies in its capability to raise its values level and keep the coordination of its value sy... |