Study Of City Management Strategy And Tactics

Alone with the consummating of reform and market economic system, city control with simplistic administrative measures has hindered city development. The control system lacks the flexibility to competitive environment and the necessary information communication. In order to meet the new environment, city operation was led into our country. The research of city operation began from 1970 decade, and a lot of scholars have put forward deep views. However these theory stress in macroscopic layer, and lack the systematic research of strategy and tactics. This is just the research of this paper: through research of the drawbacks existing in former city control, reasonable strategy and tactics should be established in order to optimize the disposition of resource and promote the city operation level.The change from city control to city operation can not be completed overnight. Many problems exist in the process, such as the competitive consciousness lacking of the government, the inelasticity of management measures and so on. To perfect the frame of city operation, we should refer to the process of enterprise operation. We can carry through enterprise operation strategy and tactics in city operation.For any organization facing competition, strategy formulating is important. Local government is not the exception. Firstly, government needs reform organization structure. There is possibility that the masses could take part in decision making in matrix system organization structure. Secondly, government needs the accurate location of itself. According to the accurate location government can formulate city marketing. City marketing should emphasize both the city image and the city intrinsic. The two aspects are closely linked and promote mutually.City operation contains both city capital and city culture. Reasonable capital operation tactics and cultural operation tactics are the foundation of city operation. For solving the capital deficient problem in city capital operation, the idea of "government undertakes city construction" must be changed, and operation level then can be raised. Government should activate asset, attract the nongovernmental capital and get the breakthrough of capital bottleneck restraint. However, government can not put all emphasize on the operation ofcapital in operation process. Culture operation should not be neglected. The city without culture is just like the person without soul. Culture is the glamour of city. Both historical city and new developing city need develop city culture and build the unique cultural atmosphere. City is like the enterprise, which need keep successful competition ability. Only through city realize its value in market, could it capture an important place. The formulating of reasonable operation strategy and tactics system is an inevitable road for city.