Research On Development Countermeasures Of The Group Of Tourist Enterprises Of China

The operation of the enterprise group of travel is still new and more developing things worldwide. And because it is at the starting stage in our country, running into all sorts of obstacle in practice, developing slowly, compare with large-scale travel enterprise groups of foreign countries, it differ greatly in the scale, strength, management mode, construction and management of the brand, strategically planning, cultivation of key ability, management of the human resources. The influential transnational travel group will enter the Chinese market on a large scale after entering the WTO, the horizontal competition is fiercer, the situation is extremely severe. How can travel enterprise group of China obtains strength that to be compete with foreign giant of capitals in a short time, promote the international competitiveness, has aroused great concern from some scholars and discussed warmly. But the theoretical research that has perspective, systematicness at present, can combine the current situation of enterprise group of travel of our country is still very scarce. The study on development obstacle and countermeasure of travel enterprise group in China still belongs to the blank field of the academic research; it is very necessary to promote the research of the deep one.This text is based on the theoretical foundation of development of enterprise group of travel, through study to travel enterprise group' s realistic reason, the domestic and international current situation of development, the domestic and foreign obstacle of development of travel enterprise group of China, to announce the development countermeasure that travel enterprise group of China should adopt, in order to promote the development of travel enterprise group of China faster and healthier, thus tackle the competition and challenge of the international large-scale travel enterprise group.