How To Improve The International Competitiveness Of Enterprises In China In The Wto

The competitiveness of enterprise is the capability of making more profits or producing more values from the assets than the competitor. It refers to the status quo the strength and the potential of an enterprise. The development of globalization and IT technique intensifies the competition among the companies. With the entry into WTO of China. The openness of the market is further improved and the competition between China enterprises and TNCs is heated up. After entering WTO, China enterprises are confronted with global competition in both "domestic and international market" and "domestic and international enterprises" , which is more fierce in degree and more massive in range. It is In the international market where China enterprises struggle for the space of survival. It means that the vital element to the enterprises is the global competitiveness.However, I feel regret to find that the research on the global competitiveness of the enterprises just gets under way in China. Far behind of both the achievement of Occident and the economic reality of China. Therefore, on the base of theories of international competitiveness of enterprise, I analyze the environmental changes after Chinese entering WTO, the opportunities and challenges brought about by WTO, present situations of our national competitiveness, at last, on how to improve competitiveness I put forward some suggestions. The structure of this paper is arranged as following:First section introduces the necessity, present state in home and broad of international competitiveness of enterprise. In compliance with Chinese practice, I bring forward the significance of research to the improvements of international competitiveness of enterprise.Second section casts the light on the basic theories aboutinternational competitiveness, including the basic conception, the relationship of three different grades competitiveness, and put forward framework of theories of international competitiveness of enterprise.Third section analyzes the environmental changes after Chinese entering WTO, and summarizes advantages and disadvantage brought about by WTO.Forth section analyzes the overall status of the global competitiveness of China. According to annual outcome of various authoritative organizations, I collate the data of the performance of Chinese enterprises in recent five years and point out the crucial reason of deficiency of China enterprises.Fifth section gives some suggestions on how to improve international competitiveness of enterprise. To improve international competitiveness of enterprise should be combined action from both macroscopic and microcosmic, namely government and enterprises. On one hand, the government should provide a more favorable international and domestic circumstance, by drafting general planning from policy, legislation, assurance and so on. On the other hand, the enterprises should improve themselves, and promote the international competitiveness of enterprise.