Research On Strategic Planning Of Electrolytic Aluminum-Enterprises--A Case Study Of Lanzhou Aluminum--Products Limited Corporation

As a large corporation in the market, Lanzhou Aluminum-Products Limited Corporation has witnessed great changes by continuous reformation. But it still faces many severe competitions and austere situation in its further development. So how to face the crisis| , meet the challenge and make the corporation stepped on an ordered and healthy path is a most pressured task that laid before us at present.First, this paper introduces the present state and the general prospects of Lanzhou Aluminum-Products Limited Corporation and make a all-round ,thorough and concrete study on the basis of owning a lot of useful materials. Then analyses the outer opportunities and threatens, inner advantages and weaknesses that it faces and will face by using the theories of Regional Economics, Economic geography, Enterprise's Strategy Management, Finance Management and Market Management ,etc, and making thorough contrast. With the conclusions, this paper draws a general development program of Lanzhou Aluminum-Products Limited Corporation in the next five years , and make a general framework of the corporation on strategy orientation , management conception , strategy aim and the advantages for further competition . Finally, this paper not only makes a concrete strategy and effective program on the corporation' s general development and Market Management, Finance Management and Manufacture Process, but also makes a fringe design of the implement domination of this strategy.The essay are divided into four parts. The first part analyzes the background why we choose the topic in the one hand and the basic solution and methods to study. The second part summarizes some theories about enterprise's planning of development strategy, including planning the enterprise's development strategy necessarily, main content about strategy planning, development history about theory of strategy planning and development situation in China, etc. The thirs part, given the case of Lanzhou Aluminum-Products Corporation, analyses the environment for Aluminum-Products Corporation in planning development strategy, including outside environment and inside one. The fourth part tell the concrete centent about stategy planning for Lanzhou Aluminum-Products Corporation, which means that fosteringthe enterprise's core competitive power must be viewed as the jumping-off place and staypoint on planning development strategy. The concrete measures and arrangement can be put into effect in ten different aspects, including structural adjustment of enterprise organization, adjustment of administrative system and mechanism, marketing design, contrivation of finance management, arrangement for production management, designing human resources management, etc. Then, the corresponding controller adjustablely to protect that the strategic planning can be implimented smoohly.