Pharmaceutical Corporation In Shaanxi Province Development Strategy

Shaanxi Pharmaceutical Corporation (hereafter refers to SPC) is a state-owned comprehensive pharmaceutical enterprise integrated with scientific research, production and trade. This company operates and manages the state-owned property in the Shaanxi pharmaceutical industry and plays an important role in this field. Carrying out the study to the development strategy of SPC has a significant and practical meaning to guarantee both the continuous, rapid and normal development of SPC and the prosperity of the pharmaceutical industry of Shaanxi province. Firstly, in accordance with the strategic administration theory, the writer explores the external and internal conditions of SPC through analysis method of combining systematic analysis and positive study. During this procedure, analysis models such as competitive structure, strategic group, value chain, BCG, SWOT, and Quantitative Strategy Planning Matrix (QSPM) etc are put into utilization. As a result, the threats & opportunities that SPC are facing emerge clearly and the advantages & disadvantages of SPC come out accordingly.Next, based on the above investigation, the writer formulates the frame of strategy, development strategy, and competitive strategy for SPC. Not only it points out further the general development direction, but also give advice to create and maintain the competitive advantage for SPC.Finally, the writer attempts to sum up the certain problems SPC people shall concern during the implementation of the development strategy. These cases may arise from the management, marketing, scientific development and production sections.The characteristic of this thesis, one is the development strategy and competitive are combined together. Therefore, it is practical because that long-term plan and the short-term action are both clarified. Another is making use of various latest strategic analysis means.SPC is facing the same external conditions like other pharmaceutical enterprises while the internal conditions of SPC are similar to the most transforming enterprises. For this reason, this article can also bring some valuable reference towards other pharmaceutical and transforming enterprises.