The Synthetical Strategy For Qiqihaer Import Export Corporation

State-owned enterprises of foreign trade have made great contributions to the growth of economy of China. However, many of them are facing the serious difficulties nowadays while our national economy is developing forward at a high speed. On the one hand, lots of manufacturers enter directly the international market to sell their products with the privilege of foreign trade is abolished, On the other hand, it has been more convenient for many large multinational enterprises to enter our domestic market or add their investment in China after our country entered WTO. Under the two sides of challenges foreign trade enterprises have to scan prudently the external environment and internal resources in order to work out countermeasures today. This article just makes an overall research on QIQIHAER IMPORT EXPORT CORPORATION, puts forward a feasible strategy adapting to its development with the help of many useful research methods.Firstly, the author defines the new mission of QIQIHAER IMPORT EXPORT CORPORATION and then describes the perspective in the future according to the economy and politics of China. Secondly, he identifies the opportunity and challenge to QIQIHAER IMPORT EXPORT CORPORATION on basis of the investigating domestic and international conditions.Then, the article brings forward general strategy and competitivest-strategy to QIQIHAER IMPORT EXPORT CORPORATION on the basis of above mentioned enviroment, namely forward integration, concentric diversification strategy, the corporation must go on along the inter nationalizing and grouping way, as it is a good method leading to export quickly, car -ry into execution and some detailed means. It will ensure the corporation to achieve the long-term prosperity. In this section some artics aiming at the former strategy are included,such as trade mark tactics and virtual tactics. Because the two tactics can m -ake QIQIHAER IMPORT EXPORT CORPORATION carry out the development str -ategy successfully in the situation that available resources are very limited.In conclusion, the article makes out a synthetical strategy for QIQIHAER IMPORT EXPORT CORPORATION.The object is to mcke it achieve the sustaining and stable development in variational surroundings sharply and quickly. At the same time, it is a useful reference to the others similar foreign trade enterprises' reform.