The Research On Operating Strategy Of Petrochina Shaanxi Marketing Company

As a strategic material of energy, petroleum produces a great effect not only on the economic development and the safety of countries, but on the people's everyday life. China can be rightly regarded as one big producer and consumer of petroleum. Therefore, the production and trade of petroleum has become the sustaining industry of Chinese national economy.After the entry of WTO , the government of china has promised that the retail market and the wholesale market of petroleum will be opened by the end of 2004 and 2006 respectively. Consequently, the transnational corporations of petroleum, which are of abundant capital, flexible means of sales and advanced management, will enter the petroleum market of china. As a result, the competition structure will come into being among the following companies: Petrochina Shaanxi Marketing Company, Sinopec Shaanxi Marketing Company, social petroleum marketeer, transnational corporations of petroleum. Under such special background, It is well worth our reflection to make our company grow rapidly. It is time for us to make a big decision as quickly as possible.On the basis of the actual fact of Petrochina Shaanxi Marketing Company and a large quantity of investigation and research. The operating strategy which will be applied to meet the challenges brought out by the competitive market is put forward. Meanwhile, in order to enlarge market share and increase the comprehensive power of competition, the paper proposes a series of functional strategies which is much more detailed in terms of general operating strategy.Nowadays, with the progressive application of the functional strategies. The competition power and profitability of Petrochina Shaanxi Marketing Company has improved obviously.