Petroleum The Nanchong Finished Oil Distribution Center Marketing Strategy

Of our country petroleum sell enterprise form perfect commercial network comparatively already , have high brand popularity very, and occupy higher market share, competition strength get heavy improvement very. But exist more insufficient , embody in mainly: Various kinds of structured according to the administrative division deal in facilities, the overall arrangement is unreasonable; Management system is not obeyed , the upper and lower responsibilities right relation is indeterminate , overstaffing in organizations, there are too many supernumeraries; The mechanism is unable to adapt to the turn of the market, the expenses are partial and large; The asset- liability ratio is too high, leaving unused , non-performing assets is too big in specific gravity, the heavy , whole efficiency of enterprise's burden is low, compare with the big petroleum petro-chemical corporations of foreign countries, all have greater disparity in the respects , such as scale , business income , after-tax profit, per capita business income , per capita after-tax profit ,etc, especially the respects of personnel, disparity is greater.With the opening to the outside world of the domestic readymade oil market, foreign and famous petroleum trans-corporation , if Exxon Mobil, BP , Shell do one's utmost, through different ways, adopt various kinds of ways to enter the oil marketing field of our country. These transnational oil companies, through improving the quality of the oil and increasing the variety of oil constantly, offer the standardized , specialized and individualized good service, utilize its known brand effect to expand the commercial network, grab the market. Meanwhile, private capital , such as service station ,etc. permeate the petroleum sale trade progressively too outside the system, making a market space that has already narrowed more crowded, the competition is fiercer. Take effective measure as soon as possible , change current situation , certainly will make we already existing selling network advantage all gone, it has been already extremely urgent how to promote the petroleum of our country to sell the competition advantage of enterprises.This text regards readymade oil home-delivery center of Nanchong as the model promptly, the internal and external environment sold from this home-delivery center is started with, to company's macroscopicai environment (sell the market situation both at home and abroad), China's view environment (whether petroleum trade readymade oil sell the environmental state), and micro environment (state inside Company, supply , customer , competitor and the public ,etc.) analyze , use the outstanding readymade oil for reference both at home and abroad at the same time and sell enterprise's experience, on this basis , combine SWOT analysis , carry on market segments, define the goal market attacked mainly, according to the above-mentioned environmental analysis and sureness of the goal market, make the marketing strategy in conformity with company's competitive environment and corresponding association tactics finally.This text adopts the research to the thing that this home-delivery center marketing strategy and tactics make up , lay particular emphasis on probing into and analyzing the sales tactics of the readymade oil, and make the formulation of the tactics up finally, except that there is higher directive significance in the improvement of this company business performance, the more important thing is that can offer the effective theory to supported andconsult actually in the that the terminal station is sold course for other similar trades , make it have clear guidance direction on selling the formulation of strategy and tactics in readymade oil, have stronger practicability and effectiveness.