| Changsha Industrial Products and Minerals Im./Ex. Co. Ltd, likes other foreign trade enterprises, is a state-owned company with plan-model before. Since China entered into WTO, It has been globalizing in economy, policies, and ideas. With more and more fierce competition, powerless enterprises without strategy adjustment will vanish. Only strong and seasoned with market company can be survive and last developing. Because there are some problems in the company, It is necessary to analyze and adjust in strategy for it' s development.This paper analyzes the problems with strategy theories and tools on the basis of the company' s developing problems, and gives ideas to solve the said problems.It starts with analyzing all business units of the company in the field of internal Management,resources,competition-ability. Basing on the state of all business units, using the EVA of Focusing theory, this paper judges that the company is over-dispersed and gives theoretic foundation for making strategies. Then it uses the matrix of attraction-competition to choose the enterprise strategy.In order to make operation strategy under enterprise strategy, it is necessary to analyse the business environment of the company. The paper analyse the macro-environment with the'way of PEST and the micro-environment with Porter' s " five-power model" in the aspect of present competitors, suppliers,customers, potential competitors,substitutes, so as to found out threats and opportunities to the company.Based on the internal state which described in Part 2,we can find the Strengths and Weaknesses of the company,the paper gives proper strategies by the way of SWOT for the company' s developing, and gives some measures in management to bring about the said strategies.Finally, the paper will appraise the rationality of the made strategy un-quantificationally by the standard of applicability, feasibility, and acceptability, and give some suggestions to actualize the strategies.
|
PDF Full Text Request