Research On The Igniting Mechanism Of Chinese Consumption Market

Igniting Chinese rural consumption market, and cultivating it into the new focus-spot of consumption to promote Chinese rural consumption increase stably, is not only the key point to guide the rapid growth of the consumption in Chinese country presently, but also the basic guarantee to Chinese national economic develop healthily. The purpose of this research is to pursue an igniting mechanism of Chinese rural consumption market, which is helpful to the coordinate development of agriculture and industry, urban and rural as a whole. Therefore, the author has built the igniting mechanism model of Chinese rural consumption market, and suggest that the peasant household's income increase mechanism, the enterprises' customer value transfer lifting mechanism and the government function transfer mechanism are three sides of triangle, while the rural consumption market is the circumscribed circle of this triangle, among them the peasant household's income increase system is the power mechanism, the enterprises' customer value transfer lifting system is the permeating mechanism , the government function transfer system is the catalysis mechanism , only the three sides develop coordinately , can the " circle " of Chinese rural consumption market be put on airs and done well .The thesis includes seven chapters totally: First chapter: Introduction. Chiefly explains background of topic selection, research purpose and meaning, home and abroad research trends, and study trains of thought and method as well as the innovation points of the thesis.Second chapter: The present situation analysis to Chinese rural consumption market. Above all, the analysis has been done to the concept and characteristic of rural consumption market; then the fatigued and weak condition in Chinese rural consumption both in life consuming and production consuming have been analyzed from aggregate consumption and its structure; finally follows the analysis to the huge potential capacity of Chinese rural consumption market from aggregate demand and its structure. Third chapter: The fatigued and weak cause of Chinese rural consumption market and its igniting mechanism. Firstly following the analysis to the economy body's various kind of market position from the buyer, the seller and the consumption environment in Chinese rural consumption market, which leads to the fatigued and weak of it; Then the igniting mechanism model of Chinese rural consumption market has been built, and the major content and characteristic of the model have been analyzed.The 4th chapter: The power system of starting Chinese rural consumption market: The peasant household's income increase mechanism. First of all, the theory and actual basis, as well as the restriction factor to the increase of the peasant household's income have been analyzed, than the conception about design of the peasant household's income increase mechanism and the major content of the mechanism have been put forward on this condition.The 5th chapter: The osmosis system of starting Chinese rural consumption market: Enterprises' customer value transfer lifting mechanism. Major from the enterprises' effect to the peasant household's income increase and the customer value transfer lifting, as well as the major content of enterprises' customer value transfer lifting mechanism have done the analysis.The 6th chapter: The catalysis system of starting Chinese rural consumption market: The government function transfer mechanism. The most before all others has analyzed the theory and reality that transfer the government function according to and its restriction factor, then the content to the government function transfer, the concept and design conception of its mechanism have chiefly done the acquirement. The 7th chapter: Putting into effect the agriculture management integration strategy and activating the running mechanism of Chinese rural consumption market. The problems such as concept, type, operating mechanism of agriculture management integration strategy, as well as its implement c...