The Formulation &Selection Of Competitive Strategies About Tangshan Huida Ceramics Group

Tangshan Huida Ceramics Group is a big Ceramics enterprise . Its assets are totally worth 0.6 billion Yuan. It is capable of producing 6 million pieces of sanitary wares every year, with a total sales revenue of 0.5 billion yuan. In Chinese Sanitary Ceramic Industry, it has the largest scale and the best benefit. Today many strong competitiors appear. Competition becomes more and more fierce. In order to keep the leading position, How to formulate the competitive strategies which can develop the strength as well as avoid the weakness is an important and urgent problem.This paper makes serious analysis about Tangshan Huida Ceramics Group's present condition, external and internal elements,and surroundings. Based on such analysis and strategic management theories, this thesis drafts competitive strategies about Tangshan Huida Ceramics Group.Chapter 1 introduces the present conditions, history of Tangshan Huida Ceramics Group. Chapter 2 researches the fundermental theories of strategic management, planning and framework. Chapter 3 analyses the development and prospect of sanitary ceramics industry and the conditions of primary competitors. Chapter 5 uses Strengths Weaknesses Opportunities Threats(SWOT) matrix to determine the competitive strategies of Tangshan Huida Ceramics Group, and uses quantitative strategics planning(QSPM) matrix to assess the development strategy.