The Greenly Development Strategic Study Of JL Company

Because enterprises of our country are in constraint of the traditional economic development strategy for a long time, with the development of market economy and aggravation of the competition, domestic enterprises certainly will consider one's own development problem conscientiously. JL Company that selected works select this locate in the Northeast of China, the products are viscose rayons , because the viscose rayon is produced and consumed energy very much, in order to strengthen the international competitiveness of JL Company, establish in an unassailable position among competition of international market , must is it advance " green to change " process to accelerate. This text analyses macroscopical environment, China's view environment and micro environment that JL Company belongs to in terms of strategic management, have proposed in the awakening of economic globalization and mankind's " green consciousness "! Getting green necessity , key cultivation and green 3 stage theories of developing of competitiveness , Company of JL adjust developing stage , expand stage and expand stage in an all-round way progressively, And pass and structure different strategic emphasis of every stages , and the guarantee platform where the green development strategy can be implemented, make JL Company reach the goal of green development finally. Adopt the data in the article, and with the aid of many kinds of appraisal model, study and solve JL Company's green development problem with the objective aspect. Hope conclusion of this text helpful to JL Company. This paper can offer this trade other manufacturing enterprise have suitable reference value too, and can to seek and explore to produce manufacturing company can offer sure reference too at home long-term development.