Research On Development Strategy Of Hardware Industry Of Jinsha Town

This paper researches the development strategy of Jinsha Hardware Industry in accordance with its actual situation. The paper introduces the background and significance of the research at first, then the theories of industrial organization and strategic management are applied to analyze the status and existed issues of Jinsha Hardware Industry in detail, as well as reveal several issues, such as the irrational products structure, the shortage of fund, the poor capacity of technical innovation, and the under exploitation of hardware resources.After analyzing the international and domestic macro-economy environments faced by Jinsha Hardware Industry, adopting the enterprise strategy analyzing method, it is deduced that the favorable conditions in economy can be offered by Jinsha Hardware Industry, although there also exists the weak centrality, the threat of fierce competition, the shortage of fund, the lack of longitudinal integration and the low market share.In view of the facts mentioned above, the strategic objective of Jinsha Hardware Industry is put forward, which will take the full advantage of the regional industrial scale and resources, continuously improve the technical innovation and expedite the market exploitation. Moreover, the industrial centrality will be strong then and the scope of business will be extended so the Jinsha Hardware Industry become an enterprise group in the near future, which will process independent property in knowledge, outstanding produces and powerful influence in the world by means of enterprises merger, state-owned shares reduction, and so on.The development strategy includes the following steps:Firstly, the enterprise integration will be brought into effect in the short-term plan. With superior products as main ones and assets as the band to set up the southern small hardware industry group, the leap from resources superiority to economic superiority will be realized.Secondly, the further integration and the various operating strategy will be followed in the middle-term or long-term plan in order to consolidate the superiority of hardware products in the traditional industry, and make the high value-added products rank among the leading position in the international market. Finally, the measures for developing Jinsha Hardware Industry are proposed, by which the strategic objective of Jinsha Hardware Industry will be carried out by system reform, technical innovation, capital operation, and enterprise civilization, and so forth.