Study On The Development Strategy Of The Pension Industry In Laoshan District

Population aging is a global concern today.China has entered the aging society since1999.It is expected that in2020the people above65years old accounted for the proportion of the total population will increase from7%to14%in China.Laoshan District of Qingdao has entered the aging society since1997.With the improvement of Laoshan area economy and social standards,the number of elderly population continues to increase,and the demand of the elderly for pension services is increasingly prosperous,endowment industry market containing huge business opportunities has become more and more important.Analysis and research of the demand to meet the growing material and cultural needs of the old peopleare conducive to promoting the elderly services,promoting the building of a harmonious society.The increae of population aging will create the objective and external conditions for the development of Laoshan’s pension industry.How to seize the opportunities of the development of aging population to promote pension industry with characteristics of Laoshan and to satisfy the needs of the elderly is an unsolved theoretical and practical problems that we must face.Because of the special nature of the services for the elderly,the elderly service market is not only an economic problem,but also a social and political problem.This paper starts from the study of pension social significance,through the analysis of the present situation of Laoshan pension industry,the analysis of the problems and reasons of Laoshan pension industry development,and on the basis of domestic scholars reserching on the pension industry theory and domestic urban pension industry development experience,through the analysis of the Laoshan endowment industry environment and the status quo,and it tries to put forward the development way of pension industry with the characteristics of Laoshan area.This paper advocates the pension service industry into the modern service industry,family service industry development planning,adhering to the direction of socialization,marketization,industrialization and professionalization,adhereing the principle of government guidance,policy support,social participation and market driven,using the sampling survey method,comparative analysis method,SWOT analysis method and the marketing theory.The innovation of the research is to integrate organically the pension industry theory and Laoshan area,through a large number of first-hand information and data,to analyze the current situation and problems of the pension industry in Laoshan area,and the put forward the strategy of industrial development.Starting from strengthening the government’s guidance and support,to develop interactive endowment,to create the characteristic endowment,the paper put forward the new mode of endowment industry development of Laoshan District of Qingdao to promote the sustainable development of the pension industry of Laoshan.