The Sustainable Development Strategy In Corporate Enlargement

Most worldwide famous corporates are long living, they accumulated solid and matchless technology strength, so they keep stable in variable environment, supply new product and service continuously, reduce mistakes and grasp opportunities and keep successful, worldwide famous corporates focus on abnormal enlargement, this is decisive decision after careful analyses. They apply the effect of famous brand and reach the greatest potential its ability, most famous corporates form series of products in single field, and do the best in product and promotion.China need worldwide big corporates in order to be prosperous and strong, Chinese corporates must learn from foreign successful corporates and take lessons from their failure, so as to enlarge our enterprises better and quickly.Corporates enlargement not only refer to scale enlargement but also ?refer to inner intensive development; corporates growth is not in large corporates but in strong corporates.In front of cruel realities, specialties and scholars often rethink the following questions: how to enlarge and strengthen a corporates? how to avoid and overcome diverse questions and contradictions and crisis? Where the corporate's sustainable success lie in?This paper try to answer these questions, that is to use sustainable development strategy to direct corporate enlargement. This strategy stresses thorough harmonious sustainable development and human-centered . specifically speaking, attach importance to innovation of development strategy, corporate enlargement must connect with enterprise living cycle and enterprise technology condition and enterprise capital management,corporate enlargement strategy must formulate according to some rules and process, stress brand enlargement and environment management, establishing green enterprise, building corporate ethics and social responsibility, explore the way to long live, attach importance to economic globalization and Chinese access to WTO, rebuilding Chinese enterprise culture, doing inner exercises thoroughly.Firstly confines corporates enlargement, secondly discusses corporate development strategy, especially describes the choice of sustainable development strategy in corporate enlargement, lastly analyses the case of sustainable development strategy in corporate enlargement.