The Idea Of "Customer Relationship Management" And The Structure Of The Serving Type Government In China

The serving type government is a basic goal of government reform in the western developed countries and our country. The structure of the serving type government belongs to the category of the government reform. The drawback existing in all previous government reform of our country, such as one -sidedness,simplification,melting abstractly and etc, have made our country government reform wandering up and down in the strange circle of"reducing—expanding—reducing again—expanding again" all time .That makes us have pondered deeply at these basic problem of" the basic trend of the serving type government","how to structure the serving type government", and etc. According to present relevant documents, about the construction the serving type government, a lot of scholars carry on the discussion very macroscopically, seldom describe the operation aspect how to realize really the idea of the serving type government. What kind of ideas produces what kind of behavior, we should first solve the problem of the idea for instructing about the structure of the serving type government. For the enterprise, Customer Relationship management is a kind of new —type management mode aiming to improving the relation between the enterprise and customers, management system and method seeking the way to survive at information age, and management idea of "regarding customers as the center". I think: if the thought of "Three Represents" is the macroscopic guidance on the structure of government, so the idea of "Customer Relationship management" can guide the serving type government's construction effectively on the microscopic aspect. Through analyzing the basic theoretical problem of the idea of "Customer Relationship Management "and the value meaning that the idea of "customer relationship management" help to structure the serving type government, I have proved that view. Under the guidance of that view ,I explain concretely the basic demand of the idea of " customer relationship management "to structuring the serving type government and the basic tactics :pay attention to the mould of the pressure environment,the perfection of the inside mechanism of management,the construction of the service promise system.