The Discussion On The Development Strategy Of Tourism In Zaozhuang

From the angle of strategy development, the thesis takes tourism industry in ZaoZhuang City as study object. Reviewing and discussing theory of tourism industry, it analyses the close connection between ZaoZhuang City tourism and other industries. According to it , the thesis points out the problems and shortcomings in ZaoZhuang City tourism industry development. In the light of it, it develops the strategy to develop ZaoZhuang City tourism industry and tells the ultimate implement measure.The thesis analyses the external envionment and internal envionment development situation and trends of ZaoZhuang City tourism industry. It also points out the exterior opportunity and interior strength and shortcomings. In the basis of SWOT qualitative and quantitative analyses, owing to strategy choosing followed principles , thesis evaluates the ZaoZhuang City tourism industry , and establishes gengral and quarantee strategy for tourism industry. General strategy illustrates: ZaoZhuang City tourism industry should implement increasing type development strategy . the follow fire aspects should be done well:"trademark forging, tourism promotion , porduct developing, tourism route designing, emphsis demostrating ." The quarantee strategy discusses that ZaoZhuang City tourism industry must abidy by the way of the combination between government dominating and market, do persistent development jobs. At last , the thesis points out the implementing measures of developing ZaoZhuang City tourism industry .That is , it expounds from the supporting system of tourism management , In ord to develop ZaoZhuang City tourism industry , Enhanceing regional tourism competition can provide impetus support.