The Marketing Strategies Of GM Daily Limited Company

SH GM Daily limited Company is the biggest dairy manufactory in production and sales, who is invested by SH dairy group, Shanghai Industrial Food Groups and Denneng Asia (China) Ltd., including total six investorsThis thesis emphasizes on marketing strategy in the development of SH GM. From the analysis of how to use 4P principle in marketing strategy to make company progress and strength, the thesis makes conclusion that it is the basic platform of the company development using 4P marketing theory in company management. The company doesn' t get more progress unless combining 4P theory multiple.This thesis makes detailed description and analysis to marketing strategy and operation process. It also analyzes that GM is how to make its marketing strategy in products, channel, promotion and price etc. It provides some suggestions to the development of current dairy factories. So, it also provides some guiding principles to similar industry.